Notice ID: 36C10X22C0018_1
Contract Award Number: 36C10X22C0018_1
“Nature and/or description of the action being approved.
This activity proposes to negotiate a non-competitive award firm fixed price sole source award to Dynamic Integrated Services, LLC., a Service-Disabled Veteran-Owned Small Business (SDVOSB), to provide support services to achieve recruitment goals and increase diversity of the Million Veteran Program.”
“A description of the supplies or services required to meet the agency’s need.
The Million Veteran Program will partner with Dynamic Integrated Services, LLC. in improving MVP’s website, developing tailored micro-campaigns for underrepresented Veteran demographic groups, creating updated print, digital, and video collateral, developing partner toolkits and strategies to drive partnership engagement, and implementing a multi-faceted change management plan to support frontline MVP staff who will leverage new communication materials. All efforts shall utilize human-centered design thinking, and the industry proven RPIE (research, plan, implement, evaluate) model to deliver strong communication brands, narratives, and artifacts that make people pay attention and build trust in the program.”
“These efforts aim to reach one million research participant enrollment (currently 850,000 enrolled) by Veterans Day, November 11, 2022. Therefore, an effective communication campaign is needed to bring the goal to fruition.”
“The estimated value for this acquisition for $4,543,248.58 for a period of performance of one (1) 12-month base year, with one (1) option year.”
