“The National Cancer Institute (NCI) has awarded leading global consulting and digital services provider ICF (NASDAQ: ICFI) a single-award re-compete blanket purchase agreement (BPA) to provide digital communications strategy, design and implementation support for its behavioral health initiatives. The BPA will be implemented by ICF Next, ICF’s marketing, communications and digital transformation agency. It has a ceiling of $49 million and has a term of five years, including a one-year base and four one-year options.”
“ICF will draw on its combined expertise in public health, digital communications, citizen engagement and behavior change to bring innovation to NCI’s mobile health initiatives, including Smokefree.gov, to help the agency drive healthy actions. This work will be supported by ICF experts in smoking cessation, communications with multicultural communities and communities that are underserved, and cancer control methods, practices, and resources.”
“‘Digital communications and mobile health solutions are evolving faster than ever, with the pandemic further accelerating the need for innovation,’ said Mark Lee, ICF executive vice president and public sector lead. ‘Health behaviors, along with communication patterns and trends, are also rapidly changing. We are helping NCI create tools and resources that can quickly evolve with these changes while ensuring key public health stakeholders and the public are supported, informed and engaged…'” Read the full press release here.
Source: National Cancer Institute Awards ICF $49 Million Digital Communications Contract – July 22, 2021. ICF.
ICF was named to the list of NXT UP firms poised to make big waves in the Federal sector in 2020 and for years to come.
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