It has been over one year since President Biden signed an executive order with an ambitious goal to “place people at the center of everything government does.” This executive order is promoting changes to social, financial and health services provided to Americans from government agencies when they experience the following events in life:
- Approaching retirement,
- Recovering from a disaster,
- Navigating the transition to civilian life following military service,
- Birth and early childhood for low-income women and their children; and
- Facing a financial shock and becoming newly eligible for critical support
The framing of this work as supporting life experiences means that federal agencies will need to work together to understand and support their shared customers.
We’re joined by Nelly Kinsella, Organizational Change Manager of Anthro-Tech, a human centered design consultancy that works for social impact to discuss the progress that agencies have made on the goal of the executive order.
Nelly Kinsella, Organizational Change Manager, Anthro-Tech
Nelly is an experienced communications strategist with a knack for digital engagement. She
has led or supported the launch and maintenance of nearly a dozen digital products, including informational and educational websites, intranets, and highly integrated web and mobile applications. She loves to untangle knots, learn on-the-fly and pull apart the components of complicated situations.
Nelly holds Masters degrees in both Health Administration and Public Health Policy, as well as a graduate certificate in User-Centered Design (UCD) from the University of Washington. She is a scrum-certified product owner and practitioner of agile development.
Fueling Nelly’s role as Organizational Change Manager at Anthro-Tech is her passion for coaching teams in UCD tools and process. Specifically, she is motivated to get organizations with a social-impact mission to harness the power of user personas and relentlessly enhance the customer experience.
Anthro-Tech
Anthro-Tech is a human-centered design consultancy focused on government agencies, nonprofits, and enterprises with a social impact mission. We help organizations gain a deep understanding of their customers through research to design products and services that are usable, useful, and make a positive impact on peoples’ everyday lives. Over the past 20 years, we’ve partnered with many organizations to transform how they engage their customers, including dozens of county, state, and federal government organizations, global foundations, and fortune 500 clients. Anthro-Tech was founded in 1997. We are a women-owned business with offices and user experience labs in Olympia and Seattle. We’re driven by our purpose – to build a great business that makes things better for people.
