Notice ID: 36C25622Q0619
The NCO 16 is seeking a source to provide all labor, materials, hardware, software (if needed), storage, power connection, control connection, provide access to the platform for two (2) Public Affairs staff at all eight (8) medical centers and two (2) personnel from the South Central VA Healthcare Network (VISN 16).
The deliverables shall include:
A subscription-based service to provide a relationship-building platform and unlimited access to an up-to-date and actionable global media database.
The service should have an engine to allow for discovery of relevant journalists and allow for immediate pitching + the ability to refine that discovery based on success of that relationship.
The service should allow for the unlimited building and sharing of media lists and should automatically be kept up-to-date.
The public relations management service should allow for full collaboration of the VISN 16 Public Affairs team through coverage comparison reports of our nine media markets (Houston, TX, New Orleans, LA, Biloxi/Gulfport, MS, Pensacola, FL/Mobile, AL, Alexandria, LA, Shreveport, LA, Jackson, MS, Little Rock, AR, and Fayetteville/Bentonville, AR).
The service should also provide active and time-based trend reports and analytics for particular keywords.
The service should also automatically aggregate and organize earned media coverage with data-rich reports with graphs and metrics to help measure the PR efforts of the VISN 16 Public Affairs team. This would include Unique Visitors Per Month (UVMs), journalist share and reach, and social shares by network.
