Notice ID: 36U10122Q0029
“Scope of Work: VA requires support for general mental health outreach, education, and public awareness. The Contractor shall have extensive knowledge and fundamental expertise in developing, implementing, and measuring multiple outreach reach campaigns on sensitive public health issues and topics, including: Veteran mental health, serious mental illness including bio-polar and schizophrenia, substance use disorder, military sexual trauma, tobacco and health, depression, anxiety and evidence based treatments available to treat these and other associated mental health issues on a national scale.”
“This includes video production, graphic design, national outreach, media development and execution, web design, metrics development and analysis, and media buying. To provide the resources necessary to develop and implement effective mental health outreach campaigns aligned with VA’s major initiatives, the Contractor shall engage a diverse set of Veterans and a multitude of Federal and community organizations, family and friends, and policy makers that support Veterans. The Contractor shall reach the primary audience of the estimated 19 million American Veterans in the U.S. and the secondary audience of the estimated 250 million Americans over the age of 18.”
“The Contractor shall adhere with the VA outreach plans, style guides, policies, regulations, and any previously developed communication materials (e.g., brochures, posters, flyers, fact sheets). VA will provide information regarding the current outreach plan, initiatives, and prior outreach reports. This contract is for general mental health outreach on behalf of VA/VHA/ OMHSP program office. The contract is intended to provide Veterans with responsible, accurate, and critical information about mental health signs, symptoms, and conditions, available treatments, and mental health resources and assistance. The Contractor shall focus on reducing or eliminating the stigma Veterans associate with mental health conditions and treatment; and ensuring Veterans understand and have access to information and resources focused on mental health.”
“This contractor shall support OMHSP’s Make the Connection (MTC) national public awareness campaign and other mental health programs including substance use disorder, military sexual trauma and sexual assault awareness, serious mental illness including bio-polar and schizophrenia, depression, anxiety, Tobacco and Health and resources such as Coaching Into Care, telemental health and mental health apps. Activities under this contract shall include but may not be limited to: maintaining and updating various OMHSP identities for general mental health and MTC; strategies for collaborating with national partners; storage and distribution of collateral and other materials; video, multimedia, social media, and website development and support; media planning and buying; and metrics for measuring success…”
