“Fors Marsh Group (FMG) announced that it was awarded a second contract, valued at $150 million, for the nationwide COVID-19 Public Education Campaign by the U.S. Department of Health and Human Services (HHS), Office of the Assistant Secretary for Public Affairs. The single-award contract extends the firm’s current one-year HHS contract and tasks FMG and its subcontractor partners with continuing the implementation of its behavioral change social marketing effort to encourage Americans to be fully vaccinated against COVID-19.”
“’We have already seen tremendous impacts of the national COVID-19 awareness campaign—from slowing the spread with mask wearing and social distancing to increasing the early vaccination rates among at-risk populations,’ said Ronne Ostby, Vice President of Insights and Strategy at FMG and project manager of the We Can Do This campaign. ‘We are proud of the impact we have had thus far and honored that HHS is validating the results by asking us to continue on.'”
“FMG is dedicated to being a force for good by combining the power of research and strategy as force multipliers to create compelling content and messaging to improve the quality of life. According to Ostby, ‘The fact that we’ve been working on this campaign since before the vaccines were authorized positions our team to continue its work influencing people’s behavior and creating meaningful change.'” Read the full press release here.
Source: Fors Marsh Group Awarded Second Contract Supporting National COVID-19 Vaccine Awareness Campaign – August 4, 2021. Fors Marsh Group.
Fors Marsh Group was named to the list of NXT UP firms poised to make big waves in the Federal sector in 2020 and for years to come.
