“Medsphere Systems Corporation today announced the acquisition of Marketware, Inc., a leading developer of robust software tools focused on managing healthcare relationships and analyzing a wide variety of data to augment existing competitive advantage. The Marketware suite supports hospitals and health systems as they face the numerous challenges that accompany energetic growth.”
“Marketware’s Physician Strategy Suite includes a physician relationship management platform that combines provider profiles, business intelligence, and project management in support of provider outreach and relationship development. The Suite’s physician referral analytics use EHR and claims data to identify patient pipelines that are poised for growth, while healthcare analytics evaluate the strength of a physician’s referral base and identify connections both inside and outside their network. Marketware’s web-based platform also supports physician recruitment and onboarding efforts to help source, qualify, and retain the best providers.”
“Marketware surrounds their IT tools with a full menu of services, including healthcare service line planning, recruitment and onboarding, physician relations and engagement, referral team development, and client success.”
“’An accurate view of service line challenges and market growth potential is critical for long-term viability and expansion,’ said Medsphere President and CEO Irv Lichtenwald. ‘Using trend and relationship data, as well as other types of business analytics, Marketware makes healthcare organizations more financially viable, which is vitally important, especially for hospitals that don’t have tremendous resources to start with. We’re very excited about what Marketware can do for our clients.'” Read the full press release here.
Source: Medsphere Systems Corporation Acquires Marketware Inc. – January 25, 2021. Medsphere Systems.
